Business Guide

When setting up a new company or a business enterprise, one of the biggest decisions to make is choosing where to establish the company's office or headquarters. This is one tough job for every business owner due to the many factors which need to be considered to find a conducive and satisfactory business office space.

Choosing a perfect office is not just about locating the most spacious commercial space available or perhaps leasing an area with the most amenities, but there are plenty of some other important factors that should be considered.

Here are things which need to be considered to finding a suitable commercial office space:

• Location -- When selecting a working site for your business, location is a very crucial factor to take into account as it immediately affects the particular performance of the firm. Ideally, an office needs to be located at the heart of the city to make it accessible to customers and to get marketing and advertising advantage. Setting up a company with a perfect location can help the company sell its products and services and can help the firm in attracting new customers as well. In lots of cities, the closer your office's location to the downtown; the better it is for both the customer and the company. Bear in mind that finding a good office space inside the heart of the city is usually difficult to find because existing tenants hardly leave a good location and create vacancies.


• Accessibility -- Apart from considering convenience for clients, it is also vital that you consider the accessibility of the area for your employees. The cost as well as length of time for employees to travel may influence the availability of competent employees to work at your firm. If the expense or distance is too great, some workers will not consider filling required positions with your company.


• Cost -- An essential consideration in selecting an office area is the expense of leasing or even acquiring a facility. Consider the financial capacity of the company to lease or to purchase a particular office space. Companies positioned within or near business centers or downtown areas are the most suitable places to set-up an office space. Nevertheless, keep in mind that the closer it is to the business, the more expensive the space gets. The size of space along with the amenities available would furthermore affect price.


• Size and Available Amenities -- Consider the floor area that your manpower requires. How many workers do you have? How many working areas or rooms do you need? Do you really need a holding out area or a lounge for clients? Will your product or service require a huge storage space? These are just a few of the questions you have to answer to be able to have a hint on the type of office you need.


• Realtor - Lastly, get the services of a good commercial real estate agent to assist you get the best facilities in the city. Unlike home real estate, locating a commercial workplace can be very challenging if you find it yourself because many properties of this type are not listed in newspapers or yellow pages. A great realtor knows which sites are currently available for lease or selling. He can also offer many options from which to choose that eventually help you find the perfect business office space to your business.

If you will take time to read and consider these tips and suggestions, you are better equipped in finding a commercial office space that is a perfect for your company.

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WHY CUSTOMER SERVICE IS STILL IMPORTANT

The lifeblood of any business is good customer care. It doesn't matter how many great product and service promotions a marketing department devises, unless employees on the phone and those on the front line know how to take care of the customer, there's a good chance referrals seldom happen and customer satisfaction is on the wane.

The goal of good customer service is referrals, cross-selling and customer retention. A good salesperson can make a sale one time, but the attitude and action they hold about customer care is what allows them the opportunity to sell to the customer repeatedly. The same is true for customer care personnel. How well the customer is treated and cared for will determine how the customer feels and what they believe about the organization. If the care is good or better, the customer feels good and talks favorably, even brags about how they are treated. Companies that focus on making customer contact positive in every way are on top of customer care.

At the core of customer care is the relationship. There is nothing more important to any business than the relationships we develop and nurture—with customers and with each other. When customers become loyal, they are more likely to recommend us and more open to ways they can be served better. Perhaps you agree with the statement that customer care is just common sense. Common sense says that we treat customers and each other the way we would like to be treated. But, let me ask you this: Just how common is good customer service today? How well do coworkers work together daily? Of one thing I am certain; customers do not receive any better service than the people who work there do.

I read a statistic a while ago that said we have an entire generation that has grown up without the expectation they should receive a quality service experience. Wow! Isn't that a frightening thought? Yet, when I began to take it in and think about it, I discovered that's about how long it's been since customer care was high on the list of things I received when shopping somewhere.

Remember the days when shopping at a department store or sporting goods store there would be several customer service representatives that would ask if they could assist us in finding an item, or happily greeted us as we entered the store, or eagerly checked us out at a kiosk in the department we were shopping in?

Today, we not only can't find someone to assist us in finding what we're looking for, or starting a dressing room for us; we cannot find anyone to take our money when we finally find what we want. We have to carry our purchases throughout the store to some main location to get checked out and get in one of those cattle lines to wait our turn to pay. Of course, this location may be on the other side of the store from the department we shopped in. And, of course, there are no shopping carts in many stores. When it's finally our turn to get checked out we're waited on by a frontline employee who at best displays indifference and, at worst, could be classified as rude. This person is most often someone from the newest generation to hit the work force, and remember the statistic? So, how can we expect to receive a quality service experience from someone who has no expectation they will ever receive one and has not themselves ever experienced one? It's no wonder customers get frustrated.

Management's job is to see that every individual that works for the organization is clear about what a quality customer experience looks and feels like. Don't take it for granted that employees know what to say and what to do to create a customer care experience worth getting excited about. Train, lead by example, coach and encourage the staff to consistently be helpful, courteous, and knowledgeable. Teach them how to respond to tough, sticky situations so the outcome is favorable to customers and the organization. Help them learn and practice the five basics that should occur in every customer contact:

1. Head up with a smile

2. Look them in the eye

3. Greet them immediately

4. Offer to help, and

5. Thank them for doing business.

The lifeblood of any business is good customer care - don't make it a philosophy; make it a practice to give the organization a transfusion with training and coaching that exceeds expectations! Campaign to bring back the art of customer care!

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